How does innovation change a company’s product strategy?

In the latest episode of our podcast “Innovation Room”, our guest Mathieu Aguesse talks to us about “Equitable Design”, or how the design of products or services prevents certain companies from entering a new market.

In this excerpt, Mathieu revisits the example of a major American bank. After a study of customer experience design, the bank revised its product strategy to offer more inclusive and more equitable services, enabling an underbanked population to access banking services.

Discover the full version of this episode:
Listen here on all streaming platforms: https://lnkd.in/enFudqjj
Watch it on our YouTube channel: https://lnkd.in/ex83TfT2