SPOTTED: Printemps Lille – Gift Space #22

This season, Printemps has inaugurated a new 144 m² space, designed from the outset to adapt to two key moments: a clean and bright setting for the rest of the year, which transforms into a warm and inspiring Gift boutique as the holiday season approaches.

The challenge? To design a dual-purpose layout right from the project brief. A hybrid space, conceived to evolve throughout the year without losing clarity or coherence.

The design draws on the concept of “off-season spring,” with particular attention paid to the central column — transformed here into a visual and functional anchor point in the customer journey.

Well done to Pauline Roman, Project Manager at LUCA, for this in-depth work, from concept to completion. And thank you to Printemps for their renewed trust!