LUCA PRESS REVIEW – February 2026 is online!

In this new edition, several trends are emerging: immersive pop-ups, stores designed as cultural spaces, and hybrid hospitality venues where architecture, gastronomy, and lifestyle meet.

On the agenda: retail activations in Shanghai, Bangkok, and Singapore, new concept stores in Dubai, Seoul, and Sydney, as well as hospitality projects reinventing the formats of cafés, hotels, and social spaces.

A special focus is also dedicated to the Super Bowl scenography with Bad Bunny, as well as trends observed during Milan Fashion Week and the Chinese New Year.

Many thanks to Marthe Lelay and Louise Raymond for this edition 

Enjoy reading!